We recommend ordering World Cup fan gear 2–3 months before you need it. In-stock SKUs ship within 48 hours, but custom-print orders take 7–15 days depending on quantity and print method, and sea/air-freight bulk adds transit time.
The busiest window is the 8–12 weeks before the tournament. Ordering inside that window still works for in-stock items, but custom runs and large quantities need lead time.